The relationship between health care and IT is ever changing. To remain competitive in health care today it's imperative to stay up to date. This blog reviews new and emergent technologies in health care as well as explains how you and your medical practice or health care organization can leverage these advances for yourself.
Practis Announces the Launch of Provider Location Directory v2.0
Practis is excited to announce the latest version of their Online Provider Location Directory. Here’s a sampling of what our new directory can do:
- Integration. Seamless integration between providers and locations. Now you can assign physicians to a location and have the information display on both the provider and location result pages.
- Customization. Not only can you add new providers and locations to the directory, but you will also be able to add, rank and customize any fields displayed. For example, if you offer exams at specific locations, you can add an exam field, capture that information and display it on your location result pages. Bottom line, the directory can be customized to your specific needs.
- Enhanced Search. Your visitors can now search on any of the information in your directory.
- File Upload. Adding an image or pdf document to result pages is a click away.
- Stats. Dashboard displays most popular results for providers and locations.
To view a demo please visit http://www.practisinc.com/demos/directory
Contact us at 800-238-0095 to learn more.
Risk Management & the Medical Practice Web Site
Recent research tells us that patients who surf the web for healthcare information, prefer to get that information from their own doctors’ web site more than from any other source.
Physicians are responding by utilizing their practice site to not only provide healthcare information, but supplement communication with their patients. As medical practices increasingly develop their own web sites, standards, guidelines for use and liability are growing concerns.
Guidelines for Writing for the Web
When writing content for the web, get your message across as quickly, say as little as possible, and put the most useful and relevant content first. Speak plainly and use a tone of voice that’s appropriate for your audience.
Promoting Your Practice Web Site Online
Your practice web site is not only an interactive marketing tool but, more importantly, a medium of communication with your patients – both existing and perspective. It not only markets your services but it also serves as a cost-effective and efficient vehicle of health and wellness communication to your patients. Once your practice web site is live, you should actively market it to your patients to realize it’s maximum benefit.
It’s About Effective Communication
Communication is key to a good website. It is known that communication can, at times, take a backseat to the aesthetics of a site. Ideally, the design and other elements that do the communicating, work together to create a clear, consistent message on the website.
Tips for Selecting the Right Medical Web Firm
These days when it comes to website designers, or even those who specialize in healthcare, there are so many firms to choose from. As a physician, department head or healthcare administrator, how do you know what to look for or, better still, what to ask.
How to Practically Use Twitter in Your Medical Practice
We hear so much chatter (or should we say tweeting) about Twitter. It’s certainly all the rage these days. There are many practical applications of it but when someone asks how it can best be used in health care… and add value, we need to stop and think. Certainly we are all intimately aware of health care’s unique challenges – security, interoperability,professional liability, and the like.
Keeping Your Patients Informed in Times of Crisis
We are currently in the early stages of a Swine Flu pandemic and officials think it could get worse before it gets better. People around the globe, your patients, are scrambling for information about how this outbreak affects them and their families. How are you as a single or multi-physician group practice responding to this sudden need for information? In this post I’ll look at some ways you can leverage your practice website to help keep your patients informed during times of health uncertainty.
Independent Health Selects Practis
Independent Health, a premier health plan servicing the Western NY region, has selected Practis to participate in their Patient-Centered Medical Home (PCMH) program, a two-year pilot project for Western New York primary care physicians. Practis will offer a turn-key website design program to the practices participating in their pilot. Click for more information on this program.
SEO Best Practices
For success with organic (natural) search, consider these few best practices:
Make your site content relevant. Content is definitely king. Make sure that your site has information that is relevant to the code that SE spiders see.
Remember consistency. Consistent use of keywords or keyword phrases with page titling, file naming, header tags and site content begets favorable results.
Involve your visitors. Build a community on your site. If possible, allow site users to leave comments or blog. This practice helps to drive repeat visitors.
Submit a sitemap. Not coming up at all? Consider submitting a sitemap. Google will look at those pages and any linked to them. A sitemap generator can be found by going to Google’s Webmaster Central.
Remember its quality, not quanity. Get quality inbound links from quality sites. Slow and steady wins the race as this process takes time. Don’t fall prey to the temptation of getting links from link farms or your site can get dropped all together.
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From Twitter
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