Search Engine Optimization & Marketing
Did you know.. that 54% of consumers prefer search engines to phone books.
That is why it is so important that your website receives a favorable listing on search engines. Practis offers a strategic optimization and promotion program exclusively for healthcare clients.
Keyword Strategy
Do you know which keywords potential patients or referring offices in your area are using to search for your services? Using the right keywords is fundamental to optimizing your site for the right results.
Practis will research and identify the keywords/phrases with the greatest traffic potential — those keywords that are most likely to be used by patients who are actively looking for your services in your target market.
Search Engine Optimization
XML Sitemap - Generation & Submission
Don't wait until Google indexes your new links and pages. Using an XML Site map, be proactive and push content out to Google rather than wait to have it pulled in.
Google Local Submission
Google Local is a search service that helps locate services in a specific geographic location. Because healthcare is local, being listed under Google local makes sense. Let Practis take care of submitting your site so that it's listed properly.
Periodic Submission & Website Optimization
Periodically analyzing and resubmitting your XML sitemap to Google and optimizing keywords, page titling and content will enhance your site's ranking. Practis will evaluate site page content, keywords, keyword phrases, titling, make recommendations and modifications as necessary and resubmit your site to search engines.
Listing Management
One of the contributing factors for search engine rank, is the number of quality inbound links to your website. There are several opportunities to build inbound links including:
- Directories. Directories target a national search audience for generic keyword phrases and deliver targeted, local lead traffic to participating local physicians. There are now many directory advertising opportunities to choose from. Practis will assist you in determining which directories will optimally benefit your practice.
- Link Building . Chances are you're affiliated with many hospitals, professional associations, publishers and payers. On your behalf, Practis can identify who to reach out to and invite them to add a link to your website.
Paid Placement Program (PPC)
A Paid Placement (PPC) is an extremely effective alternative for guaranteeing your website's position on search engines. With paid placement, or sponsored listings, costs are only incurred when someone clicks on your listing. You have complete control over cost as you can set a per click and daily budget.
- Practis AdLite PPC Program - includes set-up for one campaign and ad group, keyword development (up to 25 keyword or keyword phrases), monthly monitoring and reporting.
- Practis AdDeluxe PPC Program - for additional ad groups
- Targeted PPC Landing Page - development of landing page after a visitor has clicked-through your ad. This page would have targeted content related to your PPC campaign and a strong call to action to request more information.
Please Note: Although our optimization services are very effective in getting and keeping your website ranked high, we cannot guarantee any ranking position.
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